If you are using a SAP CRM system and its email marketing system with prospects and customers from the European Union, then the GDPR legislation is very important for you and your organization. You will need explicit permission to store records and email addresses of prospects and customers to follow GDPR compliance requirements. Pseudonymization can reduce the risk with these data protection processes.
Preparing for the General Data Protection Regulation: A 'Wait and See' approach is going to be pricey for US organizations doing business with the EU.
The GDPR sets very particular regulations on consent. With the new regulation coming in May 2018, companies need to be prepared for new GDPR consent mechanisms for their SAP test and QA systems. Anonymizing data in these systems make GDPR consent no longer mandatory. Natuvion's TDA tool offers a safe way to anonymize data so that it can be safely and rightfully used while expediting the process to full compliance and without the risk of facing GDPR fines.