CRM

GDPR compliance requirements: Does an organization need explicit permission to store records of email addresses and phone numbers of customer contacts that are already in my CRM?

GDPR compliance requirements: Does an organization need explicit permission to store records of email addresses and phone numbers of customer contacts that are already in my CRM?

If you are using a SAP CRM system and its email marketing system with prospects and customers from the European Union, then the GDPR legislation is very important for you and your organization.  You will need explicit permission to store records and email addresses of prospects and customers to follow GDPR compliance requirementsPseudonymization can reduce the risk with these data protection processes.

Data Protection Marketing (Target Marketing)| GDPR Data Subject Rights

Data Protection Marketing (Target Marketing): The GDPR restricts “profiling” and sets significant GDPR data subject rights to avoid profiling-based decisions.

Advancements in technology have expedited methods for data controllers to gather, analyze, and process personal data for a variety of purposes, including drawing conclusions about data subjects and potentially taking action in response to those conclusions in data protection marketing such as target marketing or price differentiation. This is called "profiling."

Under Article 4(4), data processing may be characterized as “profiling” when it involves

  • automated processing of GDPR personal data and
  • using that personal data to evaluate certain personal aspects relating to a natural person. 

Specific examples include analyzing or predicting “aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.”

"Profiling” requires some sort of an outcome or action resulting from the data processing, and is underscored by the GDPR data subject rights in which the data subject is informed about the “consequences” of profiling decisions

Articles 13 and 15 cover the GDPR data subject rights and addresses the information to be provided to data subject upon personal data collection and--upon the GDPR data subject's request--both require disclosure of “the existence of automated decision making including profiling” along with “the significance and the envisaged consequences of such processing for the data subject.”

When we analyzed Natuvion customer’s current processing times to meet these GDPR requirements that cover GDPR data subject rights, to produce such report (in a useful format for a data subject) on this data, across heterogeneous landscapes, it takes a minimum of two months, and sometimes much longer.  GDPR requires a response in one month.

This is where SAP Information Retrieval Framework helps.  Schedule your one-day GDPR workshop so the Natuvion team can share how hundreds of other SAP customers use free SAP tools to meet these GDPR reporting requirements.

 

Is GDPR consent required for the use of anonymous data?

Is GDPR consent required for the use of anonymous data?

The GDPR sets very particular regulations on consent. With the new regulation coming in May 2018, companies need to be prepared for new GDPR consent mechanisms for their SAP test and QA systems. Anonymizing data in these systems make GDPR consent no longer mandatory. Natuvion's TDA tool offers a safe way to anonymize data so that it can be safely and rightfully used while expediting the process to full compliance and without the risk of facing GDPR  fines.  

Five things you need to do now to ensure your SAP systems meet the GDPR personal data regulations.

Five things you need to do now to ensure your SAP systems meet the GDPR personal data regulations.

Five things you need to do now to ensure your SAP systems meet the GDPR personal data regulations.