Natuvion Partners with SAP Hybris to put more focus on GDPR consent.

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Natuvion's partnership with SAP Hybris (formerly known as Gigya) is improving the customer's journey by guaranteeing full control of their personal data by focusing on GDPR consent.

Natuvion, a SAP Gold Partner and Leader in Privacy and Security management has established a partnership with SAP Hybris (formerly Gigya). This partnership lets Natuvion expand its GDPR product and service offerings into marketing organizations, helping them manage customer and prospect information. They’ll also be able to transition “identity and consent” as core factors in their digital transformation initiatives in 2018.

Article 7 EU GDPR “Conditions for Consent” sets a new high standard for GDPR consent. Companies must keep clear records to demonstrate consent and give a specific right to withdraw consent. All US companies need to review existing consents and consent mechanisms to check that they meet the GDPR standard. In all cases, our US clients needed to run re-consent initiatives. 

The partnership with Natuvion and SAP Hybris helps businesses identify, engage, and build a single view of each customer. Businesses can better understand their customers, fueling trusted, relevant experiences across their journeys. Our solutions are designed to help address many aspects of GDPR compliance, including managing GDPR consent without breaking the customer experience.

Learn more about SAP's Customer Data Cloud Portfolio